Consumer Privacy Statement - General Motors Australia & New Zealand

Last updated October 2025

General Motors recognises the importance of protecting individual privacy. We understand that individuals are concerned about the security of their personal information, and we are committed to protecting any personal information we hold and to meeting our obligations. To evolve our vehicles and create safer experiences for you and others, we collect information about you and your surroundings that is necessary to power the products and services we offer, improve your in-vehicle experience, and advance future technologies such as connected and electric vehicles, as well as autonomous driving.

We are committed to providing you with trusted experience and respecting your privacy when it comes to personal information. When we say Personal Information, we mean information that identifies, relates to, or could reasonably be linked to you.

This Privacy Statement includes details about:

Personal Information we collect from and about you
How we use this Personal Information to deliver products and services, keep vehicles and roadways safe, and innovate and evolve our vehicles for the next generation
How and when we may disclose Personal Information, and
Your choices and rights regarding privacy and access to Personal Information about you

De-identified data: We may use privacy-enhancing and technical protection measures like de-identification to prevent data from being reasonably associated with you or your vehicle. When we de-identify data, we take reasonable steps to help ensure that the de-identified data is not re-identified. Data that has been de-identified, to the extent that it is no longer Personal Information, is not covered by this Privacy Statement.

I. What this Privacy Statement covers

GM affiliates: Our Privacy Statement covers Personal Information that GM collects online and offline across all GM brands of products (such as Cadillac, GMC, GMSV, ACDelco, Isuzu Trucks New Zealand, Chevrolet, Holden), services, websites and apps in Australia and New Zealand. When we say GM, we mean General Motors Australia and New Zealand Pty Ltd, General Motors New Zealand Limited and General Motors Holden Australia NSC Pty Ltd.

II. What This Privacy Statement Doesn’t Cover

US GM group companies and affiliates: This Privacy Statement does not apply to products or services offered by GM’s United States companies or affiliates.

GM Business Partners: Dealers, agents and authorized service outlets and centers appointed by GM to sell, lease, or provide aftersales service, repair or maintenance for GM vehicles (collectively GM Business Partners) are separate legal entities from GM with their own privacy practices. This Privacy Statement does not apply to any GM Business Partner and its collection, use, or sharing of Personal Information. We encourage you to contact your GM Business Partner if you have questions about its privacy practices. Note that we may collect and receive your Personal Information from our GM Business Partners.

Third-party services: Through the use of GM products and services or its website, you may be able to access third party services, applications, and websites not offered or controlled by GM. These may be available to you on your vehicle, such as your carrier data plan, navigation services, or apps available to download such as through an app store on your connected vehicle. We recommend that you review the privacy disclosures and permissions of these third-party services before using them or providing Personal Information to them. Unless otherwise expressly stated by GM, this Privacy Statement does not apply to your use of these third-party services or any Personal Information third-party services may collect, use, or disclose.

GM employees and candidates for employment: Candidates for employment at GM should refer to the separate privacy statement at https://search-careers.gm.com/en/privacy/ to learn more. Current and former GM employees can find the privacy statement applicable to their relationship with GM on the company intranet site or via their human resources representative.

III. Personal Information we collect and how we collect it

GM offers a variety of products, apps and services. GM may collect Personal Information directly from you or automatically through your interaction with our products or services or we may receive Personal Information from: GM Business Partners, licensors, service providers, other business partners, advertising platforms or third-party sources. For example, GM collects Personal Information about you when you:

Interact with us online, including while researching and shopping for products and services, engaging with our call centers, interacting with your GM account, and interacting with email or other marketing and promotional activities
Buy or lease a GM vehicle, parts, accessories or services from GM or GM Business Partners
Have your vehicle serviced by GM or a GM Business Partner or other business that you may use to maintain or service your GM vehicle
Enroll in Connected Services
Use other products and services GM develops, including our myChevrolet, myBuick, myGMC or myCadillac vehicle mobile apps (Vehicle Mobile Apps) or, if available, our Home Energy Products, such as vehicle-to-home solutions or stationary home energy storage (collectively, Home Energy Products), or connect non-GM products such as your solar panels to our Home Energy Products

We may combine information that we receive from various sources, including third-party sources, with information you provide and use or disclose it for the purposes identified in this Privacy Statement.

The types of Personal Information that GM collects about you when you interact with us include:

Identifiers: Can include name, postal address, email address, screen name, photo, account ID, customer number, drivers licence number, or telephone number.
Digital Activity Information: Can include IP address, browser type, unique device identifier, cookie data, associated identifying and usage information of computers and mobile devices that interact with our products, and information about how you use our products and services, such as infotainment system usage, Wi-Fi data usage, and information about your use of Vehicle Mobile Apps.
Vehicle Information: Can include information about your vehicle or information that is obtained from your vehicle that is linked to you or can reasonably be linked to you. For example, we may be able to link information to you from your vehicle, including license plate number and vehicle identification number (VIN), or vehicle status, including mileage, oil/battery status, ignition, window, door/trunk lock status, vehicle diagnostic information, EV charging and discharging and stationary energy storage details.
Geolocation Information: Information that is your geographic location, including the location of a vehicle or other device that is linked to you or can reasonably be linked to you. When location services are enabled in your vehicle, we collect Geolocation Information while the vehicle is used and upon the occurrence of certain events. Some model year 2019 and later vehicles may have an option to disable location services. If you disable location services, we collect Geolocation Information only in the event of an emergency (such as in the event of a crash or when the emergency call button is pressed). Consult your vehicle Owner’s Manual for more information. In addition, when you use Vehicle Mobile Apps, we may collect mobile device Geolocation Information, such as location and speed based on your device’s GPS sensors.
Demographic or Protected Classification Information: Can include gender, date of birth, marital status, household composition, or veteran or military status. We may collect demographic or protected classification information when you respond to surveys or market research, interact with our websites and shopping tools, sign up for a GM account, or enroll in Connected Services.
Commercial Information: Can include (a) information about vehicle purchases or leases, information about financing your vehicle, and information shared with us about your vehicle when it is serviced by a GM Business Partner or other business that you may use to maintain or service your GM vehicle, such as service history, mileage, and diagnostic information, (b) relationships that you have with third parties in connection with your use of GM products and services, such as GM Business Partners, energy utilities, and companies offering or operating in-vehicle applications, (c) information about your accounts with us, or (e) information about how you use our products and service such as home energy usage and related home charging preferences, or records of your use of public charging.
Driver Behavior Information: Information about how you drive a vehicle that is linked or reasonably linkable to you, such as vehicle speed, seat belt usage, and information about braking habits.
Audio or Video Information: Can include recordings of when you speak with our customer call centers or photographs and videos such as those that you may submit for contests, sweepstakes, and social sharing, voice command details and Vehicle Camera Information, which includes (a) Camera Images (external camera images or video collected only in the event of a safety event or a crash) and (b) Camera Data (data other than pictures or video that is data derived from the cameras and related sensors). We collect external Camera Images only upon the occurrence of specific crash or safety events. We do not collect Camera Images from any sensors on the interior of your vehicle, such as the sensors integrated into the Super Cruise Driver Monitoring System, but we may collect non-image Camera Data from these sensors.
Payment Information: Can include your credit card information. We may collect payment information when you interact with our websites and shopping tools, get a GM account, or enroll in Connected services.

Cookies & Tracking Technologies

GM may use tracking technologies, such as cookies and pixel tags, on our websites, applications, email messages and advertisements, sometimes across devices, to gather information about your visit, such as your activity in our Vehicle Mobile Apps, browser type, IP address, pages visited, activities conducted on the page, and the day and time of your visit.

The tracking technologies we place in our emails help measure the effectiveness of our email campaigns by identifying the individuals who open or act upon an email message, when an email message is opened, how many times an email message is forwarded, the type of software, device, operating system and browser used to deliver the email, and any URL accessed through our email message.

We use and disclose the information collected by these tracking technologies, in some cases together with other information that we collect online and offline about you, for the purposes described in this Privacy Statement, including to help us reach you on third-party advertising networks. The third-party advertising networks and other businesses who operate some of these tracking technologies may also compile information about you that is used to personalize ads delivered to you on third-party websites.

Event Data Recorder (EDR) Information

Some of our vehicles may be fitted with EDR systems that capture details in the event of an accident. GM does not collect Personal Information from your vehicle’s EDR system without your consent. For additional information about EDR data, please see your owner’s manual.

IV. How we use this Personal Information

The Personal Information GM collects may be used for the following purposes:

Products and services

Provide our products, programs, and services, such as to access your GM Account, save a vehicle configuration, use vehicle diagnostic tools, enable in-vehicle connectivity, enable entertainment or navigation and stolen vehicle assistance, or, if you have an electric vehicle, to deliver charging programs
Develop new products and services, including connected, autonomous, and car-sharing products and services
Provide customer and vehicle support and services (such as recall information)
Administer and validate warranties
Provide information and product updates
Conduct internal research to develop, improve, or repair products, services, or technology
Evaluate or improve the quality, safety, and security of our vehicles, products, and services
For operations, compliance, or warranty purposes

Communication, marketing, and advertising

Marketing and analytics purposes
Maintain customer relationships and communicate with you
Provide customer feedback opportunities on products or services purchased by you
Customize and improve communication content and your experience with GM
Provide you with marketing offers that may interest you, including offers relevant to location of your vehicle or device
Provide more useful and relevant advertising to you on our and non-GM websites about the products and services we offer
Measure site activity, provide a better user experience, and tailor our marketing communications
Evaluate our online advertising campaigns or tailor promotions and other marketing messages to you across your devices
Administer your participation in contests, quizzes, surveys, promotions, and offers

Purchasing, and incentive programs

Verify eligibility for vehicle purchase or incentive programs
To support the electronic signature and delivery process between you and your dealer
Facilitate and support GM Business Partner and supplier diversity programs and GM grant programs
Enroll you in programs, services, or memberships with businesses that can assist with how you use your electric vehicle (such as energy utility companies and charge station operators)

Web and account features

Administer your account(s) and process your payments for products and services
Operate our websites and applications, including online registration processes
Improve your online experiences, such as autofill data fields on our websites
Maintain your account log-in information or contact information on Request a Quote forms between visits or locating a nearby GM Business Partner

Safety, compliance, and legal

Protect the safety of you or others
Evaluate or conduct a merger, divestiture, acquisition, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets
Comply with legal, regulatory, or contractual requirements
Protect our rights, such as investigating, establishing, exercising, preparing for, or defending legal claims
Prevent, detect, protect against, or respond to security incidents, identity theft, harassment, malicious or deceptive activities, or any illegal activity; and preserve the integrity or security of systems; or investigate, report, or prosecute those responsible for any such action

Connected vehicle Personal Information uses

When you enroll in Connected Services, GM may use Driver Behavior Information, precise Geolocation Information, and Camera Images for the limited purposes outlined below.

Driver Behavior Information

We use Driver Behavior Information for the following categories of limited purposes:

To deliver our products and services where Driver Behavior Information is reasonably necessary or otherwise compatible with your reasonable expectations
As reasonably necessary to protect the safety, property, or rights of us, our customers, or members of the public
For operations, compliance, or warranty purposes
For internal research or product development
To prevent, detect, protect against, or respond to security incidents, identity theft, harassment, malicious or deceptive activities, or any illegal activity; and preserve the integrity or security of systems; or investigate, report, or prosecute those responsible for any such action
Comply with legal, regulatory, or contractual requirements
Protect our rights, such as investigating, establishing, exercising, preparing for, or defending legal claims

Precise Geolocation Information

We use precise Geolocation Information for the following categories of limited purposes:

To deliver our products and services where precise Geolocation Information is reasonably necessary or is otherwise compatible with your reasonable expectations (such as vehicle locate features in our Vehicle Mobile Apps)
As reasonably necessary to protect the safety, property, or rights of us, our customers, or members of the public
For operations, compliance, or warranty purposes
For internal research or product development
To prevent, detect, protect against, or respond to security incidents, identity theft, harassment, malicious or deceptive activities, or any illegal activity; preserve the integrity or security of systems; or investigate, report, or prosecute those responsible for any such action
Comply with legal, regulatory, or contractual requirements
Protect our rights, such as investigating, establishing, exercising, preparing for, or defending legal claims

Vehicle Camera Images

We use vehicle Camera Images for the following categories of limited purposes:

To deliver our products and services where vehicle Camera Images are reasonably necessary or are otherwise compatible with your reasonable expectations
As reasonably necessary to protect the safety, property, or rights of us, our customers, or members of the public
For operations, compliance, or warranty purposes
For internal research or product development
To prevent, detect, protect against, or respond to security incidents, identity theft, harassment, malicious or deceptive activities, or any illegal activity; preserve the integrity or security of systems; or investigate, report, or prosecute those responsible for any such action
Comply with legal, regulatory, or contractual requirements
Protect our rights, such as investigating, establishing, exercising, preparing for, or defending legal claims

V. Disclosing of Personal Information

We may disclose the Personal Information we collect about you to our affiliates and the categories of third parties listed in this section.

Disclosures

We may disclose Personal Information within GM, including to GM affiliates. We also may disclose Personal Information to the following categories of third parties and for the following purposes:

To GM Business Partners and their service providers to deliver their products and services to you and to GM licensees;
To our service providers who work on our behalf and who do not have an independent right to use the Personal Information, such as companies that administer our contests and promotions, host or operate our websites, send communications, perform data analytics; or process, store, or manage credit card information
To fleet owners, dealers or rental car companies, for service or maintenance of their vehicles that you may use
To companies with which GM enters into business or marketing arrangements, such as third-party advertising networks,
To wireless or mobile telecommunications service providers, to deliver cellular or Wi-Fi connectivity to your vehicle (e.g. Telstra, Optus, Vodafone)
To third parties where you have chosen to receive a service from them or authorized them to request data from GM (for example, insurers, logistic, vehicle delivery service providers and financial organizations who offer financing for the purchase or lease of GM vehicles)
To third parties for research and development purposes (such as university research institutes for improving highway safety)
In connection with the sale, transfer or financing of a GM business or its assets, including any such activities associated with a bankruptcy proceeding
As required or permitted by law, such as to comply with a civil, criminal, or regulatory inquiry, investigation, subpoena, or summons by federal, state, local, or other governmental authorities
As permitted by law, such as (a) when we believe in good faith that disclosure is necessary to protect our rights, your safety, or the safety of others, (b) to prevent, detect, protect against, or respond to security incidents, identity theft, fraud, harassment, malicious or deceptive activities, or other illegal activity, or preserve the integrity or security of systems, (c) to investigate, establish, exercise, prepare for, or defend legal claims, or (d) to conduct screening to ensure you are not on any government list of restricted parties

Connected vehicle Personal Information disclosures

When you enroll a vehicle in Connected Services, GM may disclose Driver Behavior Information, precise Geolocation Information, and Camera Images collected from the vehicle for the limited purposes outlined below.

Driver Behavior Information

We may disclose Driver Behavior Information collected from connected vehicles to our affiliates and categories of third parties for the following limited purposes:

Where you have chosen to receive a product or service from a third party or affiliate or have authorized them to request data from GM
Service providers who work on our behalf and who do not have an independent right to use the Driver Behavior Information, such as companies that help us develop our products and services or perform data analytics
As permitted by law, such as (a) when we believe in good faith that disclosure is necessary to protect our rights, your safety, or the safety of others, (b) to prevent, detect, protect against, or respond to security incidents, identity theft, fraud, harassment, malicious or deceptive activities, or other illegal activity, or preserve the integrity or security of systems, or (c) to investigate, establish, exercise, prepare for, or defend legal claims
As reasonably necessary to comply with a lawful government request, regulatory requirement, legal order, or similar obligation, which must be in the form of a warrant or court order, absent exigent circumstances or applicable statutory authority

Precise Geolocation Information

We may disclose precise Geolocation Information collected from connected vehicles to our affiliates and the following categories of third parties for the following limited purposes:

Where you have chosen to receive a product or service from a third party or affiliate or have authorized them to request data from GM
Service providers who work on our behalf and who do not have an independent right to use the precise Geolocation Information, such as companies that help us develop our products and services or companies that help GM analyze data
As permitted by law, such as (a) when we believe in good faith that disclosure is necessary to protect our rights, your safety, or the safety of others, (b) to prevent, detect, protect against, or respond to security incidents, identity theft, fraud, harassment, malicious or deceptive activities, or other illegal activity, or preserve the integrity or security of systems, or (c) to investigate, establish, exercise, prepare for, or defend legal claims
As reasonably necessary to comply with a lawful government request, regulatory requirement, legal order, or similar obligation, which must be in the form of a warrant or court order, absent exigent circumstances or applicable statutory authority

Vehicle Camera Images

We may disclose Camera Images collected from connected vehicles to our affiliates and the following categories of third parties for the following limited purposes:

Service providers who work on our behalf and who do not have an independent right to use the vehicle Camera Images, such as companies that help us develop our products and services
As permitted by law, such as (a) when we believe in good faith that disclosure is necessary to protect our rights, your safety, or the safety of others, (b) to prevent, detect, protect against, or respond to security incidents, identity theft, fraud, harassment, malicious or deceptive activities, or other illegal activity, or preserve the integrity or security of systems, or (c) to investigate, establish, exercise, prepare for, or defend legal claims
As reasonably necessary to comply with a lawful government request, regulatory requirement, legal order, or similar obligation, which must be in the form of a warrant or court order, absent exigent circumstances or applicable statutory authority

VI. Sharing or transferring your connected vehicle

The nature of our connected vehicles means that there may be circumstances where you might let someone else use a product or service that we provide to you (for example, you enrolled your vehicle in Connected Services and then let someone else drive the vehicle). It is important that if you do let someone else use one of our products or services that you inform them of this Privacy Statement and of the privacy choices that you have made.

If you sell or otherwise transfer your vehicle, we strongly encourage you to delete all Personal Information (such as contacts, address searches, saved map addresses, or preferences) from the vehicle and contact us to transfer or cancel your account. If you do not delete this Personal Information, it may remain in the vehicle and may be accessible to future users of the vehicle. For instructions on how to delete Personal Information from your vehicle, please refer to your owner’s manual.

VII. Your rights

Privacy rights

You have the following rights with respect of Personal Information that GM holds about you:

Access my Personal Information
Subject to some exceptions under privacy laws, you have the right to access the personal information we hold about you.
Correct my Personal Information
Subject to some exceptions under privacy laws, if you believe the personal information we hold is inaccurate, incomplete, or outdated, you have the right to request that we correct it.
Manage Your Marketing Preferences
You have the right to opt out of receiving marketing communications from us and to manage your preferences for how we use your personal information for direct marketing purposes.

Processing expectations

You may exercise your right by contacting us in writing (refer to the “How to contact us” section below).

We do not discriminate against consumers who exercise these rights. We take reasonable steps to respond to all requests and will process them in accordance with the applicable laws where you reside. While our response time may vary, we typically aim to respond within 30 days. However, in some cases, we may require up to 45 days to fully process your request. We may retain the Personal Information you provide with your request for as long as necessary or permitted by applicable law.

If we do not grant you access to your personal information, we will tell you why. If you request corrections to your personal information and we do not agree to your request for correction, we will notify you of the reasons we do not agree and upon your request will note your request on the records we hold about you.

Authorizing an agent

You may be permitted by law to authorize someone else to act as your agent to exercise some of your privacy rights on your behalf. In such cases, your authorized agent must provide documentation supporting his or her authority to make this request on your behalf. In some cases, we may also require you to verify your identity directly with us and confirm the request before we will process it.

Verifying your request

For your protection, we take reasonable steps to verify all requests before they are processed. This may include, for example, a request from us for you to confirm your identity, to validate documents you submit to us, to verify your authority to make the request, or for other purposes. In all cases, we reserve the right to deny your request in accordance with applicable law if we cannot verify you or your authority to make the request.

VIII. How we safeguard Personal Information

We maintain reasonable technical, administrative, and physical security and confidentiality measures designed to help protect Personal Information from unauthorized access or use. We also require (other than in certain emergency situations) third party service providers acting on our behalf or with whom we disclose Personal Information to provide similar security and confidentiality measures. Learn more about cybersecurity at GM by visiting https://gm.com/cybersecurity.

IX. How long we keep Personal Information

We may keep the Personal Information we collect for as long as necessary for the purposes described in this Privacy Statement or as required by law to retain the Personal Information. Where required by law, we will de-identify or securely dispose of the Personal Information we collect when we no longer need it for the uses described in this Privacy Statement or required by law to retain the Personal Information.

X. Children’s privacy

GM websites and other online services operated by GM do not target or knowingly collect any Personal Information from children under the age of 18.

XI. International transfers of Personal Information

Where relevant, we store your information in the United States, the European Economic Area (EEA), and other locations where we or our service providers maintain servers. With respect to transfers of your personal information outside Australia and New Zealand, we take reasonable steps to ensure that the overseas recipients of your personal information do not breach the applicable Australian and New Zealand privacy obligations relating to your personal information. GM Holdings, LLC, our United States affiliate acts as “data processors” for its GM controlled subsidiaries and affiliates by providing data hosting, maintenance, support, and troubleshooting of services, as well as other redundant back office support.

In addition, anonymized and aggregated data from you is shared with other GM entities abroad to evaluate or research the safety, quality, usage, and functionality of vehicles and services, customers with vehicle support and services and to ensure accurate customer records and maintain customer relationships.

XII. How to contact us

If you have concerns or questions regarding our privacy practices, or to update your contact information, or to make a personal information access or correction request, or to unsubscribe from marketing communications from GM, please email or call one of the following Customer Assistance Centres that is specific to your vehicle:

Cadillac Australia	1800 CADILLAC (223455)	au.care@cadillac.com
Cadillac New Zealand	0800 CADILLAC (223455)	nz.care@cadillac.com
GMSV Australia	1800 00 GMSV (4678)	gmsvcare@gm.com
GMSV New Zealand	0800 GMSV00 (467800)	gmsvcare@gm.com
Holden Australia		holdencustomercare@gm.com
Holden New Zealand		holdencustomercare@gm.com
Isuzu New Zealand		isuzu.enquiries@gm.com
ACDelco Australia & New Zealand		acdelco.anz@gm.com

If you believe that your privacy has been interfered with please contact us using the contact information above providing details of the incident so that we can investigate it. We request that complaints about breaches of privacy be made in writing, so we can be sure about the details of the complaint. We will treat your requests or complaints confidentially. Our representative will contact you within a reasonable time after receipt of your complaint to discuss your concerns and outline options regarding how they may be resolved. We will aim to ensure that your complaint is resolved in a timely and appropriate manner.

If you remain dissatisfied, you may also complain to the OAIC (www.oaic.gov.au) in Australia or the Office of the New Zealand Privacy Commissioner in New Zealand (www.privacy.org.nz).

XIII. Changes to this Privacy Statement

We may amend this Privacy Statement from time to time. In some cases, we will notify you of this change by posting a new effective date at the top of this Privacy Statement and your continued use of our products and services covered by this Privacy Statement will mean you accept the changes. When there is a material change to this Privacy Statement, then we will notify you as required by law, such as by email or through a notice on the applicable website.